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Preview

GTM Preview tests workspace changes before publication and shows event-level tags and values in Tag Assistant.

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Connect to a test URL and inspect actions, fired and unfired tags, variables, and consent state. A browser extension can assist some workflows but is not mandatory for every preview connection.

A fired tag does not prove valid GA4 collection. Check the destination, request, consent, and DebugView.

References

Frequently asked questions

Will installing an extension solve every connection failure?

No. Inspect the container installation, URL, browser blocking, and security policy as relevant.