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weballin DIGIWIKI

Digital marketing glossary

Clear explanations of SEO, AI search, content, advertising and analytics, with practical context.

3 terms

Search/Web Standards

Open Graph

Open Graph is a protocol for providing metadata such as a page’s title, description, image and URL for sharing.

Search/Web Standards

Twitter Card

Twitter Cards provide preview metadata such as titles and images when links are shared on X. They use tags with the existing twitter: names.

Search/Web Standards

Meta Tag

A meta tag is a tag that provides page information to browsers, search engines, and social platforms in the HTML head area. The main items are meta description, robots, viewport, and Open Graph, and meta keywords are no longer used as ranking signals in major search engines.