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H1 Tag

The H1 tag is the representative title of the page body and serves to identify the topic as soon as the user arrives. It must be semantically consistent with the title tag, and one per page is generally recommended.

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The H1 tag is used as a representative title that reveals the core topic in the body of the page. Users can quickly determine if a page is what they are looking for by looking at H1, and search engines can also use it as a reference to understand the document structure.

The H1 does not have to be exactly the same as the title tag, but they should not contradict each other. The search result title sets expectations before a click, and H1 helps users check the topic of the page.

Having multiple H1s on one page is not always a problem, but to clarify the document structure, it is better to have one main topic clearly.

Key takeaways

  • It serves as the representative title of the page body.
  • It helps users and search engines understand the topic of the document.
  • It must be semantically consistent with the title tag.
  • Create a document structure with subheadings.

References

Frequently asked questions

Can the title tag and H1 be exactly the same?

Even if they are the same, there is no problem. However, it is good to use them slightly differently, as the title is an expression that induces clicks in search results, and the H1 is an expression for users who enter the page. The key is not to contradict each other.

Is missing an H1 bad for SEO?

Even if there is no H1, it can be indexed. However, the structure that clearly communicates the topic of the page is weakened, and search engines may select less appropriate sentences from the body when generating title links. It's a good idea to have a clear H1 on every major page.

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