Skip to content
weballin

weballin DIGIWIKI

External Link

External links are links to other domains and increase trust in content by providing official documents or original sources. It is not something to be avoided unconditionally, and the quality and context of the connection target are important. Whether to use the nofollow attribute is determined depending on the purpose of the link.

weballin

External links can provide readers with additional evidence and context. Linking to official documents, research data, statistics, and original sources increases the trustworthiness and verifiability of your content.

In SEO, external links are not something that should be avoided at all costs. What matters is the quality and context of the connection. Indiscriminately inserting untrustworthy sites or advertising links can actually harm trust in the content.

External links are especially important in content that cites sources, wiki-style documents, and research documents. Users must be able to check claims and evidence.

Key takeaways

  • This is a link to a page on another domain.
  • Trust can be increased by providing official documents and original sources.
  • The quality and context of what you link to are important.
  • It is often used in source-based content and wiki-type documents.

References

Frequently asked questions

Is having too many external links bad for SEO?

External links to high-quality related sites are positive for content trust. However, adding too many spam sites or irrelevant links can have a negative effect on the content quality signal. The suitability of the connection target is more important than the number of links.

What attributes should be added to advertising or sponsorship links?

Google recommends using `rel='sponsored'` for advertisements, sponsorships, and paid links. `rel='ugc'` is recommended for links to user-generated content (comments, etc.). Links received in return for reviews also should be marked as sponsored.

Related terms