Repeated “Read more” labels can make destinations difficult to distinguish. A link to a cost table might instead say “Costs by product,” provided that accurately describes the destination.
Read the surrounding sentence as well. Avoid promising information absent from the destination or forcing related keywords into the label. Follow the link to check that its purpose matches the content.
Google specifies no mandatory mix of branded, generic and exact-match anchors. Editing anchor text alone cannot guarantee higher rankings or a particular customer outcome.