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Duplicate URL

Duplicate URLs expose the same or similar content at multiple addresses. Decide which variants remain and align canonicals, internal links, sitemaps and redirects.

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Protocols, hosts, parameters, sorting and slashes can create variants. Compare actual content and user functions rather than treating URL shape alone as proof of duplication.

Use canonical signals when variants remain available, and consider permanent redirects for retired duplicates. Noindex excludes a page from search; it is not a replacement for canonical signal consolidation.

There is no universal priority order by duplicate type. Assess important pages, generated URL volume and crawl or reporting problems, then check Google’s selected canonical after implementation.

References

Frequently asked questions

Does adding canonical always solve it?

No. It does not guarantee Google’s selection. Check that links, sitemaps, redirects and actual content support the same preferred URL.