data analysis
A/B Test ↗
An A/B test randomly assigns groups to variants and compares predefined outcomes.
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Digital marketing glossary
Clear explanations of SEO, AI search, content, advertising and analytics, with practical context.
5 terms
data analysis
Funnel Analysis ↗
Funnel analysis is a method of analyzing the step-by-step flow of users reaching their target actions to find bottleneck sections where churn is concentrated. GA4 Exploration Report 'Funnel Exploration' allows you to freely define the stages and compare the differences in abandonment rates by segment to prioritize improvement in conversion rate.
data analysis
Cohort Analysis ↗
Cohort Analysis is a method of analyzing retention, churn, and LTV patterns by tracking the behavior of a group of users (cohorts) who share the same characteristics or experiences over time.
data analysis
Customer Lifetime Value ↗
Customer lifetime value estimates value across a customer relationship. State whether it measures revenue or profit.
data analysis
CAC ↗
Customer acquisition cost (CAC) divides defined sales and marketing acquisition costs by the corresponding number of new customers.