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DigiWiki: showing 13–19 of 19
Lookback Window
A lookback window determines how far back touchpoints may receive credit for a key event. Its scope depends on the product and event type; 90 days is not a universal GA4 default.
Property
GA4 properties are unit containers where data is collected and analyzed. They are located under the account and enable cross-platform analysis by uniting web and app streams. On th…
Search Volume
Search volume counts or estimates searches under selected time and location settings. It is not a visitor or purchase count, and is only one input to content priorities.
Tag
In GTM, a tag is a unit that defines 'what to execute'. When trigger conditions are met, tasks such as sending GA4 events, tracking Google Ads conversions, and calling Meta pixels…
Tag Assistant
Tag Assistant is Google's official tool that automatically diagnoses the installation status and errors of Google tags (GA4, GTM, Google Ads) on web pages. There are two methods: a…
UTM Campaign
utm_campaign is a manual URL-tagging parameter for a campaign name. Use it consistently with source and medium.
View-through Conversion
View-through conversions count conversions after an ad impression without interaction, under platform-specific rules. Google Ads excludes conversions by users who also interacted w…