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UTM Campaign

utm_campaign is a manual URL-tagging parameter for a campaign name. Use it consistently with source and medium.

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Standardize capitalization and separators and maintain meaningful names. Verify that redirects preserve the intended parameters on incoming links.

UTM values do not universally override Google Ads auto-tagging. Distinguish auto-tagged traffic dimensions, fallback behavior when click IDs cannot be used, and manual-specific dimensions.

References

Frequently asked questions

Is a campaign name alone enough?

Also supply the relevant source, medium, and other needed values to avoid incomplete interpretation.

Related terms