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weballin DIGIWIKI

Data Layer Push

dataLayer.push adds events and data for GTM to process.

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Send the event and its relevant values together, then connect them to triggers and variables. A push alone is not proof of GA4 collection; inspect the tag and resulting request.

SPA page views can use browser-history detection or explicit events. Manual pushes are not mandatory for every route change; check duplicates when combining automatic and manual approaches.

References

Frequently asked questions

What belongs in purchase data?

Use the current GA4 ecommerce transaction_id and items fields, and send currency with value.