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Long-tail Keyword

Long-tail keywords refer to various search terms in the search demand distribution with relatively low individual search volumes. The distinction is not based solely on word count; search intent, competition, and conversion potential must be checked in the context of individual search terms.

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Specific search terms are clues to understanding the customer's usage situation and limitations. For example, a search that includes a product's usage or compatibility criteria will link you to a page that accurately describes those criteria.

Long search terms don't always have high intent or low competition. Actual search results and customer questions are examined together, and expressions that are resolved with the same answer are covered on one page. We do not increase pages with similar content for each search term variation.

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