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Digital marketing glossary

Clear explanations of SEO, AI search, content, advertising and analytics, with practical context.

27 terms

Search Console

Discovered – currently not indexed ↗

Discovered – currently not indexed means Google knows a URL but has not yet crawled it. The label alone does not establish a cause, quality verdict or guaranteed eventual resolution.

Search Console

Duplicate URL ↗

Duplicate URLs expose the same or similar content at multiple addresses. Decide which variants remain and align canonicals, internal links, sitemaps and redirects.

Search Console

Canonical URL ↗

A canonical URL is an address selected by a search engine as a representative among multiple URLs with the same or very similar content. The canonical URL specified by your site and the URL selected by Google may differ.