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Session Source

Session source is a GA4 dimension describing the traffic source associated with a session. Its scope differs from first-user source.

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Interpret it with session medium and campaign. One user can have different sources across sessions, subject to collection and attribution rules.

When manual and automatic tagging coexist, traffic-classification dimensions use auto-tagged values. Distinguish fallback behavior when click IDs cannot be used; manual UTM values are not universally first in priority.

References

Frequently asked questions

Is not set the same as Direct?

No. It indicates missing information for the dimension; inspect session collection and tagging.