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Glossary · digital analytics
Conversion
Conversion refers to the completion of actions determined to be meaningful to business goals, such as purchasing, receiving an inquiry, or signing up. Which actions count as conver…
Glossary · digital analytics
KPI
Key Performance Indicators (KPIs) are key performance indicators chosen to determine how much progress you have made toward your goals. Not every measurable number is a KPI.
Glossary · SEO
SEO Measurement
SEO performance measurement is the process of separately recording search exposure and visits, on-site behavior and business results, and interpreting the contributions and limitat…