Data & analytics2 articles

GA4, dashboards, data integration and marketing measurement.

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How to Create UTM Links for Instagram and Newsletter Traffic

A walkthrough from adding UTM parameters to Instagram profile and newsletter links to testing visits and checking Session source / medium in GA4.

weballinSeptember 8, 20267 min read

Data & analyticsGuide

GA4 and Your Ads Manager Show Different Purchase Counts. Which Should You Use?

When GA4 and Google Ads purchase counts differ, compare periods, conversion actions, attribution scope, transaction IDs, and refunds in a clear sequence.

weballinSeptember 8, 20266 min read

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